Interview series for the "A-Class Houses" project
In May 2024, Vera Timoshenko conducted a series of video interviews with participants and partners of the "A-Class Houses" Workshop including architects, designers, experts, and brand representatives from the premium private housing sector as part of the ARCH MOSCOW international exhibition-forum of architecture and design.
The key theme of 2024 is the shift from utility to meaning. The interviews explored how brands create and communicate the value of their products and services to clients; examined mutually reinforcing partnerships and collaborations between brands and architects, designers, and artists; discussed the elevation of premium houses to the status of works of art; and covered the role of art in interiors, among many other topics.
More than 70 professionals from the fields of architecture, design, construction, and culture participated in the interviews.
The key theme of 2024 is the shift from utility to meaning. The interviews explored how brands create and communicate the value of their products and services to clients; examined mutually reinforcing partnerships and collaborations between brands and architects, designers, and artists; discussed the elevation of premium houses to the status of works of art; and covered the role of art in interiors, among many other topics.
More than 70 professionals from the fields of architecture, design, construction, and culture participated in the interviews.
The "A-Class Houses" Workshop is a special project held as part of ARCH MOSCOW, an international exhibition-forum of architecture and design. It focuses on the business aspects of constructing A-class houses and brings together leading architects, designers, manufacturers, and suppliers of premium materials.
ARCH MOSCOW is a communication platform that brings leading international and Russian architecture and design bureaus, developers, manufacturing companies and distributers of exclusive materials together.
It features educational lectures, masterclasses, workshops, installations, and special projects that reflect the latest trends in architecture and urban planning, issues surrounding affordable housing, infrastructure development, and heritage, as well as technical innovations, stylistic explorations, and experiments in design thinking.
It features educational lectures, masterclasses, workshops, installations, and special projects that reflect the latest trends in architecture and urban planning, issues surrounding affordable housing, infrastructure development, and heritage, as well as technical innovations, stylistic explorations, and experiments in design thinking.