Art in business: from source of inspiration to social mission
Vera Timoshenko published an article "Art In Business: From Source Of Inspiration To Social Mission" in "AEB Business Quarterly", a magazine produced to mark the 30th anniversary of the Association of European Businesses.
The article examines the interaction between business and art and various forms of collaboration: sponsorship, artist support programs (art residencies, awards, and grants), art collaborations aimed at creating products or services, exhibitions inspired by brand values, and corporate collections, as well as the business objectives companies achieve through cultural partnerships.
You can read the article on the AEB website in Russian and English – Business Quarterly, No. 2, Summer 2025.
The article examines the interaction between business and art and various forms of collaboration: sponsorship, artist support programs (art residencies, awards, and grants), art collaborations aimed at creating products or services, exhibitions inspired by brand values, and corporate collections, as well as the business objectives companies achieve through cultural partnerships.
You can read the article on the AEB website in Russian and English – Business Quarterly, No. 2, Summer 2025.
The Association of European Businesses is the main representative body of foreign investors in Russia. Founded in 1995, the AEB is an independent non-profit organisation of over 380 European and Russian companies. The AEB members are multinational corporations and small and medium-sized enterprises. They all share a commitment to boosting cooperation between the EU and Russia, as well as the desire to improve the investment climate of the Russian Federation.