Interviews for the A-Class Houses project
In 2024, we conducted a series of video interviews with participants and partners of the "A-Class Houses" Workshop including architects, designers, experts, and brand representatives from the premium private housing sector as part of the XXIX ARCH MOSCOW international exhibition-forum of Architecture and Design.
The key theme of 2024 was From Utility To Meaning. The interviews explored materials and technologies, communicaiton and marketing, personal brand development in the construction premium segment. We discussed how brands create and communicate the value of their products and services to clients; examined partnerships and collaborations between brands and architects, designers, and artists; the elevation of premium houses to the status of works of art and many other topics.
During four days of the forum, more than 70 professionals from the fields of architecture, design, construction, and culture participated in the interviews. Among interviewed people were Sergey Kolchin, Le Atelier; Alexandra Fedorova, Fedorova Architects; Boris Uborevich-Borovsky, UB.Design; Alexandra Gonta, ALEX GONTA arch; Maria Rubleva, Rubleva Design & Architecture; Evgeny Zadorozhny, Chado; Alexey Domrachev, TechnoSonus; Elena Konchakova, TEGOLA Group; Vera Savelyeva, Russian Museum of Decorative Art; Christoph Wupp, Hadi Teherani; and others.
The "A-Class Houses" Workshop is a special project held as part of ARCH MOSCOW, an international exhibition-forum of architecture and design. It focuses on the business aspects of constructing A-class houses and brings together leading architects, designers, manufacturers, and suppliers of premium materials.
The key theme of 2024 was From Utility To Meaning. The interviews explored materials and technologies, communicaiton and marketing, personal brand development in the construction premium segment. We discussed how brands create and communicate the value of their products and services to clients; examined partnerships and collaborations between brands and architects, designers, and artists; the elevation of premium houses to the status of works of art and many other topics.
During four days of the forum, more than 70 professionals from the fields of architecture, design, construction, and culture participated in the interviews. Among interviewed people were Sergey Kolchin, Le Atelier; Alexandra Fedorova, Fedorova Architects; Boris Uborevich-Borovsky, UB.Design; Alexandra Gonta, ALEX GONTA arch; Maria Rubleva, Rubleva Design & Architecture; Evgeny Zadorozhny, Chado; Alexey Domrachev, TechnoSonus; Elena Konchakova, TEGOLA Group; Vera Savelyeva, Russian Museum of Decorative Art; Christoph Wupp, Hadi Teherani; and others.
The "A-Class Houses" Workshop is a special project held as part of ARCH MOSCOW, an international exhibition-forum of architecture and design. It focuses on the business aspects of constructing A-class houses and brings together leading architects, designers, manufacturers, and suppliers of premium materials.
Client: A-Class Houses
Year: 2024
Timeline: 1 month
content development - brand storytelling
Objective: to prepare content for the positioning and promotion of commercial and personal brands in the premium construction sector — participants of the A-Class Houses Workshop.
Solution: preparing and conducting interview sessions with the speakers from the A-Class Houses Workshop as a continuation of the lecture series.
Results:
Year: 2024
Timeline: 1 month
content development - brand storytelling
Objective: to prepare content for the positioning and promotion of commercial and personal brands in the premium construction sector — participants of the A-Class Houses Workshop.
Solution: preparing and conducting interview sessions with the speakers from the A-Class Houses Workshop as a continuation of the lecture series.
Results:
- over 70 video interviews in Russian and English
- Increased brand awareness
- Improved brand loyalty
- Community promotion