Open Doors Day for Syprus Sotheby's International Realty
We organised the Open Doors Day for Cyprus Sotheby's International Realty, Cyprus-based elite real estate agency, to mark the company's anniversary. The event served as an opportunity to promote the company, brand, and its corporate contemporary art collection. A special program was prepared for employees. The company welcomed anyone interested in discovering the agency and its art collection.
There are over 20 contemporary works of art, including paintings and sculptures by emerging artists in the company’s office. Anastasia Yianni, CEO, Cyprus Sotheby’s International Realty, guided a special tour in the office-gallery, presenting the art collection and talking about selected art pieces and the agency’s ties with the Sotheby’s auction house.
The Bilar Tsarikaev’s bronze sculpture Picasso: Inspiration, which embodies the seaside lifestyle, has already become the agency's signature. It is familiar to anyone who follows the company’s news and updates on the Cyprus real estate market via its social media channels. The most famous name in the art collection is Dmitry Gutov. Artist, art critic, and philosopher, Gutov has been a central figure in contemporary Russian art for over twenty years. The corporate collection includes two Gutov's works of art.
Anastasia Yanni also presented the book A Home Abroad co-authored with Sergey Sander, an expert on investment, business migration, and overseas real estate.
At the end of the evening, guests enjoyed an entertaining auction and a festive reception.
There are over 20 contemporary works of art, including paintings and sculptures by emerging artists in the company’s office. Anastasia Yianni, CEO, Cyprus Sotheby’s International Realty, guided a special tour in the office-gallery, presenting the art collection and talking about selected art pieces and the agency’s ties with the Sotheby’s auction house.
The Bilar Tsarikaev’s bronze sculpture Picasso: Inspiration, which embodies the seaside lifestyle, has already become the agency's signature. It is familiar to anyone who follows the company’s news and updates on the Cyprus real estate market via its social media channels. The most famous name in the art collection is Dmitry Gutov. Artist, art critic, and philosopher, Gutov has been a central figure in contemporary Russian art for over twenty years. The corporate collection includes two Gutov's works of art.
Anastasia Yanni also presented the book A Home Abroad co-authored with Sergey Sander, an expert on investment, business migration, and overseas real estate.
At the end of the evening, guests enjoyed an entertaining auction and a festive reception.
Client: Cyprus Sotheby’s International Realty
Year: 2023
Timeline: 1,5 month
creative concept - brand storytelling - art collection management - PR support
Objective: to host an event for employees and guests to mark the company's anniversary with the aim of improving loyalty and strengthening the emotional ties with the brand.
Solution: orginising Open Doors event in the company's office with the guided tour and presentation of the corporate art collection.
Results:
Year: 2023
Timeline: 1,5 month
creative concept - brand storytelling - art collection management - PR support
Objective: to host an event for employees and guests to mark the company's anniversary with the aim of improving loyalty and strengthening the emotional ties with the brand.
Solution: orginising Open Doors event in the company's office with the guided tour and presentation of the corporate art collection.
Results:
- Brand storytelling through art
- Emotional engagement and a personal touch
- Increased brand awareness
- Strengthened HR brand loyalty
- Event coverage in the local press