Presentation at Aquaflame 2026
On February 6, 2026, Vera Timoshenko spoke at the Aquaflame exhibition on the topic "A Butterfly on a Piece of Metal: How Creativity Strengthens Brands and Unlocks New Growth Opportunities."
Today, many brands are engaging with culture. They support cultural projects, initiate collaborations with contemporary artists, and integrate programs dedicated to contributing to cultural development into their business strategies. This is not a trend; it is an evolution.
The session took place in an on-stage interview format, moderated by Ekaterina Kebal, head of the Aquaflame Connect business community.
Today, many brands are engaging with culture. They support cultural projects, initiate collaborations with contemporary artists, and integrate programs dedicated to contributing to cultural development into their business strategies. This is not a trend; it is an evolution.
- Why should businesses collaborate with art?
- What creates added value for business?
- How to create a successful art collaboration and measure its effectiveness?
- Is a collaboration with the art suitable for every brand?
The session took place in an on-stage interview format, moderated by Ekaterina Kebal, head of the Aquaflame Connect business community.
Aquaflame is a B2B marketplace for household and industrial solutions in heating, water supply, sewerage, and swimming pools across Eurasia.