Presentation at TransRussia 2026
On March 17, 2026, Vera Timoshenko spoke as part of the business program at TransRussia, the 30th International Exhibition for Cargo Owners and Carriers on the topic: "Speaking the Language of Art: How Art Creates Added Value for Business."
Today, many brands are engaging with the cultural sphere. They support cultural projects, initiate art collaborations with artists, and integrate programs dedicated to fostering culture and the arts into their business strategies.
Typically, it is premium lifestyle brands that engage with art. However, there is also room for industrial companies including providers of logistics services, engineering solutions, and warehouse equipment to get involved. Vera Timoshenko discussed the power of art for business and how it creates added value, while also sharing inspiring stories.
Exhibition visitors also had the opportunity to ask the speaker questions.
The session took the form of an on-stage interview.
Interviewer: Maria Alekseenko, Project Manager, TransRussia Connect.
Today, many brands are engaging with the cultural sphere. They support cultural projects, initiate art collaborations with artists, and integrate programs dedicated to fostering culture and the arts into their business strategies.
Typically, it is premium lifestyle brands that engage with art. However, there is also room for industrial companies including providers of logistics services, engineering solutions, and warehouse equipment to get involved. Vera Timoshenko discussed the power of art for business and how it creates added value, while also sharing inspiring stories.
- What do business and art learn from each other?
- How can a balance be struck between a brand’s commercial interests and public expectations?
- How can a successful art collaboration be created and its effectiveness measured?
Exhibition visitors also had the opportunity to ask the speaker questions.
The session took the form of an on-stage interview.
Interviewer: Maria Alekseenko, Project Manager, TransRussia Connect.
TransRussia is Eurasia's leading international exhibition for transport and logistics services. With a strong track record and industry trust, it plays a key role in connecting logistics providers, freight forwarders, cargo owners, and infrastructure operators from across Eurasia.