Webinar for TransRussia Connect business community
On April 21, 2026, Vera Timoshenko hosted a webinar for the TransRussia Connect business community titled "How Art Creates Added Value for Business."
Today, many brands support cultural projects, initiate art collaborations with artists, and integrate programs dedicated to fostering culture and the arts into their business strategies. This represents a business evolution, and it makes no difference what the company does — whether it is a lifestyle business, freight transport, or the sale of warehouse equipment.
Every business is built around people (B2P — Business-to-People), and wherever there are people, there is a demand for meaning (the "why") and aesthetics (sensory perception) — realms that belong to culture and art. The speaker discussed how to strengthen a brand through engagement with art and cultural partnerships.
Webinar topics:
A webinar for business owners, senior executives, and experts in HR, PR, and marketing, as well as anyone with a passion for art.
Today, many brands support cultural projects, initiate art collaborations with artists, and integrate programs dedicated to fostering culture and the arts into their business strategies. This represents a business evolution, and it makes no difference what the company does — whether it is a lifestyle business, freight transport, or the sale of warehouse equipment.
Every business is built around people (B2P — Business-to-People), and wherever there are people, there is a demand for meaning (the "why") and aesthetics (sensory perception) — realms that belong to culture and art. The speaker discussed how to strengthen a brand through engagement with art and cultural partnerships.
Webinar topics:
- What can business learn from art, and vice versa?
- How can a balance be struck between a brand's commercial interests and public expectations?
- How do you create a successful art collaboration and measure its effectiveness?
A webinar for business owners, senior executives, and experts in HR, PR, and marketing, as well as anyone with a passion for art.
TransRussia Connect is a community platform for business networking among exhibitors and visitors of the TransRussia and SkladTech exhibitions from Russia and other countries as well as media outlets, professional associations, and industry experts.